12
ADI Virtual
Conference Recap
Positive reviews for an ADI first
Brad Fruhauff
126
The Sourcing Transition
How Copper & Kings is making the
switch from sourced spirits
Adam Polonski
THE BUSINESS OF DISTILLING
36 / Five Reasons to Make Virtual Experiences
a Permanent Tool in Your Marketing Toolbox
Suzanne Henricksen
44 / How to Increase Your Social Media
Following Without a Budget
Karen Locke
88 / When and How Your Brand Should
Take a Stand on Social Issues
Suzanne Henricksen
CONTENTS
Fall 2020 | Volume 16 #2
PROFILES
50
Iron Fish Distillery
The first farm distillery to operate in the
immediate Great Lakes region
Seth Schwartz
142
Frey Ranch Shows the
Importance of Long-Term Thinking
A farm distiller waits to bring his aged
whiskey to market
Adam Polonski
FEATURES
fall 2020 | 7
