fall 2020 | 45
is to do this daily. Sounds like a lot of work,
right? It is. But if you personalize your engage-
ments and interact with your community on
social channels, you can easily grow your fol-
lowing without spending ad money.
Collaborations and Giveaways
Collaborating with other brands in any capac-
ity is an excellent way to amplify your brand
with little to no financial impact. One way to
do this is through giveaways, whether that is a
tour of your distillery or swag. Is there a local
tourism board you can partner with or local art-
ists or other craft makers? Find a way to connect
and partner with these brands to help amplify
your social media pages.
Giveaways can be a little tricky, even more so
when you incorporate liquor — just make sure
you're adhering to proper advertising policies as
well as following local and state laws. e goal
of giveaways is to encourage users to tag friends,
follow and share to be entered to win your
giveaway. is tactic encourages direct engage-
ment and follows to your page. If you collabo-
rate with other brands on the giveaway, it then
taps into the audiences of your collaborators to
extend your reach.
Reach out to fellow local business owners,
friends and family and start making connec-
tions. ese real-life connections can trans-
late into social media growth for your brand,
whether it's through a collaboration (local artist
designing your new label) or giveaway to engage
new customers. Put yourself and your brand out
there and you will see the return.
You don't have to spend a lot of money on
paid social ads to organically grow your follow-
ing on social media. You just need to dedicate
the time for consistent posting and engagement
to see the results, and that might mean hiring
some help.
END
E N Z Y M E S F O R D I S T I L L I N G
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sales@gusmerenterprises.com
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East Coast: 908.301.1811
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