14 distiller
desire to stay engaged with their customers, but over time
they learned to develop more specific goals such as pursuing
existing markets or sales targets or retaining their staff.
All of the panelists said they expected to continue to offer
virtual experiences even when shutdown orders are lifted.
at suggests that, if you haven't gone virtual yet, it's time to
get in the game.
e general consensus was that virtual experiences will
play an increasingly important role in the spirits industry.
Certainly, some attendees were excited by the opportunity
the virtual conference offered.
Felicia Keith-Jones of High Mark Distillery, for instance,
had never attended an ADI conference before, though she'd
heard they were good. is year, the virtual format made it
easier for her to finally pull the trigger. "Now I'm hooked,"
she says. "is is great information, and I plan to attend live
next year!" END
ADI members can access a majority of the 2020 educa-
tional breakout sessions online, for the remainder of the year
through the link https://distilling.com/resources/videos. END
Screenshot of Specific Mechanical virtual expo floor booth Screenshot of Jonny VerPlanck, distiller-consultant at Vagrant Distillery
hosting a session: Different Paths to Rum: A Look At Rums From Different
Raw Materials, Fermentations And Distillations
